This is a light-hearted campaign to educate viewers on how to make healthier decisions and be rewarded with cash.

The underlying message should also be a win-win situation where the viewers can benefit both physically and financially.

Hence, “Win Leow”, a larger than life character would be the front of the campaign. He is like anyone of us, an ordinary guy who happens to know the way to have the best of both worlds.

It is a character driven campaign hence all the content is dependent on what he says.
So it is important how “Win Leow” makes the audiences feel about what he has to convey.

In order for it to be more memorable, I strongly believe that other than the dialogue he says that matters, it is important to focus on how he makes the audience feel that is crucial.

For the teaser video, it needs to be fun and serve as an itch that the audience needs to scratch.

As for the mechanic video, the audience should feel excited that it feels almost too good to be true. Hence, they would want to find out more through the call for action at the end of the video.